• BRACELETS

  • CHARMS

  • BANGLES

  • LUMINOUS SECRETS

  • PENDANTS

  • EARRINGS

  • RINGS

  • NECKLACES

  • TRACEABLE AUTHENTICITY

    Professionally tested to meet all national quality standards, all gold products have undergone a thorough 24K gold purity test, ensuring both their beauty and safety

  • WORLD-WIDE CUSTOMER SERVICE

    We proudly provide 

    Product Maintenance:

    Cleaning, Shaping, Diamond Fixed, Polishing;

    Customize Service:

    Lettering, Modifying the Circle Mouth, Repairing;

    Trade-in Service for our global customers

  • EASY RETURNS

    Shop with confidence! Enjoy our hassle-free 30-day return policy for a smooth and simple shopping experience.

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THE FIRST SERIES

Blending cultural blessings, fairy tales, and pet themes, the First series fuses cultural heritage with modernity. Via enamel craft, it creates exquisite, stylish jewels brimming with cultural allure.

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  • A TOTAL OF 5165+ STORES

    A TOTAL OF 5165+ STORES

    Top 100 Global Luxury Companies (Ranking 62nd in Deloitte's Global Luxury Power in 2021)

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  • CHAIRMAN OF CHOW TAI SENG

    CHAIRMAN OF CHOW TAI SENG

    Leader of the Jewelry Industry - Zhou Zongwen

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  • CERTIFICATION

    CERTIFICATION

    Awardee of the “Order of Leopold” of the Belgian Royal Family

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